I WARN YOU< THIS POST IS SHAMELESS and LONG.
it amuses me, because I considered mentioning that I had briefly entertained the thought of changing my blog name to what's in Emma's vagina for search engine optimization purposes.. (Hey, they asked.....) Mummy bloggers, are the most dangerous and unpredictable of all blogging species.
It un nerves me because I think this is categorizing is causing much confusion in the pairing of bloggers and brands.
Mummy blogger? yes, home made play dough? Not so much....
Among much talk of vagina's I answered questions about Google search statistics, SEO's, twitter, #cabbage, working with PR/brands, the future of blogging in Australia
I am probably not the best choice for a conservative brand, I'm not going to lie. Play School are not exactly banging my door down... its OK.
it is not that I am incapable of toning down the fantastic ness that is myself, to fit with a particular partnership, but I can not pretend that I don't pray for the strength to get me through till Bed time, or that I don't bribe my children with i tunes cards, or that I can actually venture out side of my house with out my seven year old pelvic thrusting in the general direction of everybody he encounters, whilst singing wiggle wiggle wiggle wiggle wiggle. yeah!
Everybody already knows sadly, and to write otherwise would not engage my readers.
My blog is not morning television, I can't just throw to Moira and cram the Ab Circle Pro down the throats of my readers and hope they stick around till the next good bit.
There is also no journey in it, I like to stick to the guide that I would not take my readers on a journey I wouldn't want to go on. I don't want to write about it, no one wants to read me trying.
To be perfectly honest it is the future of Blogger/Branding relations, the impact on Internet engagement and being able to break the rules of advertising, morph it into something relevant and new that really gives me a little bit of a chubby.
It is no secret that the population has grown weary of the unobtainable ideal's be it body image, or the nuclear family, and I for one am pretty sure everyone knows that a certain sports star did not get his youthful glow from rubbing KFC lard into his face.
If I am going to work with a brand I love, I want to write an advertisement people will google to read.
This is difficult to approach with a brand with out a certain level of trust and here in lies the dating.......
You wouldn't ask someone on a date by saying
" Hey there..... You,
whatever your name is, nice weather we are having.
It's not important what you do, what I need to know is, what are you wearing? If you get a chance could you flick me a screen shot of your measurements? Show us your tits. ...Ta, pick you up at 8"
Which is the blogging equivalent of
Hi there blogger,
Nice weather we are having.
Just wondering if you could flick me a screen shot of your current unique hits and your media kit?
Cheers.Tell us what it is that you are Looking for, let us come up with ideas that we know our readers will enjoy, give always are great for readers too, readers are great for bloggers.
I am not saying Brands must subscribe and read every blog post of ever blogger ever blogged, but please do keep an ear to the ground and twitter, find blogs that fit your demographic, or the style in which you would potentially want your post written.
There seems to be some confusion among Brands as to what it is that we are guarding.
approaching bloggers much in the same way my husband approaches me when I am at the height of PMS activity.
Um excuse me... Is this right..? Dear baby Oprah, please don't hurt me.
I don't know of any authentic bloggers that make it their mission to ruin brands.
Most bloggers I know, interested in working with PR (and some are not) would be more than happy to negotiate a plethora of things as long as we can write about something that we believe in, it the way we know our readers want to read it, and we are adequately compensated for our time.
it is also fundamental that the product or service is something we would be happy to recommend to a friend or family member, because this is what a blog community becomes to a blogger.
Without it the integrity is lost, no one wins.
How well my readers know me, surprises even me sometimes.
Blog readers become engaged an invested in the story and characters of your blog, this trust is what bloggers are fiercely protective of, not the fact that the wrong product was pitched at the wrong time, as long as it is offered with basic table manners.
I am going to stop now, because this is far too long.
Bloggers and Brands have much to learn from each other, I for one, am excited and happy to help.
( cough, cough, I am currently talking sponsor ship for Blog Her 12, to be held in NY, do you think we could help each other out?)
Oh yes I did.